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From railroads to AI: engineering Sphere’s history

A highly interactive page for Sphere, designed by Carrara and built in Webflow, with a horizontal timeline of trade at its centre.

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Client
Sphere
Industry
Tax compliance
Timeline
Feb 2026
Scope
Webflow build, Lottie animation, Ashby integration
Stack
Webflow, Lottie, Figma

The vision

Sphere is an enterprise tackling a monumental challenge: automating tax compliance for the $200T+ in goods and services crossing borders every year.

The creative timeline: a history of trade

The conceptual centerpiece of the page is an interactive, horizontal timeline.The journey walks users from early sailing routes and 1830s railroads, advancing through containerization and SWIFT, and finally arriving at Sphere as the ultimate compliance layer.

Visualizing Sphere’s system with animations

Explaining a complex system dealing with the tax codes of 190+ countries isn't easy. To visualize Sphere's proprietary TRAM system, the design featured beautiful, intricate node networks and visual taxonomies of AI sorting SaaS, digital goods, and physical products.

The trap here is performance. Layering rich animations can easily and kill load times. By tying the playback precisely to the user's scroll position in Webflow, the animations only trigger when needed. That way it delivers the high-end visual impact Carrara designed, while keeping the site running at enterprise speed.

Sphere open roles: “Trade breakthroughs are built by outsiders”

Sphere manages their hiring through Ashby, so a CMS wouldn't do, we had to use the Ashby integration.

The problem?_ Ashby integration for Webflow does not exist_.

A simple embed wouldn’t work either, because we needed full control over the design, filtering, and layout.

So I created the structure directly inside Webflow and connected it to live Ashby job data with custom code magic — and a bit of help from my good friend Gemini. I have a feeling that might be our common friend too, dear reader.

That way, the careers section could stay fully on-brand while still updating dynamically.

The takeaway

Sphere is built on the idea of turning a tangled system into a seamless solution. Fittingly, that’s exactly what this project required: taking custom APIs, scroll-jacking, intricate Lottie animations, and transforming them into a fast, effortless digital experience

“Roman was fantastic. He worked through a complex build like a boss, and push hard to meet deadlines. We’ll work with him again - in fact, we’re kicking off a new project right now!”

Next case

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Redesign for America’s leading provider of transportation management services to funeral homes.

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